One mark, two colours, two typefaces.
Restraint is the identity. The hairline rule and the mono numeral are the only ornaments on anything we put out.
Monogram on ink. Email signature, social, favicon.
Monogram on paper. Documents, term-sheet comparisons.
Wordmark with descriptor. Site header, letterhead, decks.
Ground. Every page, every asset.
Text. Warm off-white, never pure white.
Secondary text, sources, nav.
Disabled, footer meta.
Links, numerals, eyebrows, one line in the footer. Never a fill.
Real estate debt for Texas developers.
Debt funds go to 70 to 75% of cost, non-recourse, and price the risk instead of declining it. On a $50m project that is $6m to $9m less equity to raise.
01 4.96% 11 SEP 2026 70 TO 75% OF COST
One sentence where others use a paragraph. Home is under 250 words.
The developer's words: loan to cost, recourse, carve-outs, interest reserve, term sheet.
Statements, not claims. Every number dated and sourced.
No adjectives doing the work. No premier, trusted, leading, full-service.
Never investment bank, placement, raise, investors, or a fee figure.